Digital Marketing

Description

Here’s a comprehensive Digital Marketing Syllabus that covers all key aspects of the subject:

Module 1: Introduction to Digital Marketing

• What is Digital Marketing?

• Importance of Digital Marketing

• Traditional vs. Digital Marketing

• Digital Marketing Channels

• Current Trends & Future of Digital Marketing

Module 2: Website Planning & Development

• Understanding Websites & Domains

• WordPress & CMS Platforms

• UI/UX Basics

• Website Structure & Navigation

• Landing Pages & Call-to-Action (CTA)

Module 3: Search Engine Optimization (SEO)

• Basics of SEO

• On-Page SEO (Keywords, Meta Tags, Headers, Content Optimization)

• Off-Page SEO (Link Building, Guest Blogging, Social Signals)

• Technical SEO (Site Speed, Mobile Optimization, Schema Markup)

• SEO Tools (Google Search Console, Ahrefs, SEMrush)

• Local SEO & Google My Business

Module 4: Content Marketing

• Importance of Content in Digital Marketing

• Content Planning & Strategy

• Blogging & Article Writing

• Video & Visual Content Strategy

• Email Newsletters & E-books

• Case Studies & White Papers

Module 5: Social Media Marketing (SMM)

• Social Media Platforms Overview (Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest)

• Social Media Content Creation & Strategy

• Paid Advertising on Social Media (Facebook & Instagram Ads, LinkedIn Ads)

• Influencer Marketing

• Social Media Analytics

Module 6: Pay-Per-Click (PPC) Advertising & Google Ads

• Introduction to PPC & Google Ads

• Keyword Research & Bidding Strategies

• Search Ads, Display Ads, Shopping Ads, & Video Ads

• Remarketing & Retargeting Ads

• Performance Analysis & Optimization

Module 7: Email Marketing

• Email Marketing Fundamentals

• Building Email Lists

• Email Campaigns & Automation

• A/B Testing in Email Marketing

• Email Marketing Tools (Mailchimp, HubSpot, ConvertKit)

Module 8: Affiliate Marketing & Influencer Marketing

• Basics of Affiliate Marketing

• How to Choose Affiliate Products

• Affiliate Networks (Amazon Associates, CJ Affiliate)

• Influencer Marketing Strategies

Module 9: Analytics & Performance Measurement

• Understanding Google Analytics

• Website Traffic Analysis

• Conversion Rate Optimization (CRO)

• KPI Tracking & Reporting

• A/B Testing

Module 10: Online Reputation Management (ORM)

• Importance of ORM

• Handling Negative Reviews

• Building a Positive Brand Image

• Crisis Management

Module 11: E-commerce & Digital Marketing

• E-commerce Marketing Strategies

• Shopify, WooCommerce, & Dropshipping

• Conversion Optimization for E-commerce

Module 12: Freelancing & Career in Digital Marketing

• How to Start as a Freelancer

• Building a Personal Brand

• Platforms for Freelancing (Upwork, Fiverr, PeoplePerHour)

• Resume & Interview Tips

Would you like a more detailed breakdown or resources for each module? 🚀